A few weeks ago, I wrote a strategy primer Top 5 Offseason Questions that teased the question How Can I Most Effectively Use My Franchise Tag? With the offseason now in full gear and the NFL Draft around the corner, the time to at least start your analysis on your team’s free agents and whether you want to protect one of them is now.
This analysis will take a look at all existing Reality Sports Online (RSO) leagues and show what the average positional contract values are for purposes of calculating what the Franchise Tag amount would be by position. I’ll then analyze the five players in the Top 5 pool and let you know whether I think their juice is worth the squeeze, essentially whether you should pony up and franchise that player in general. Of course, since all league dynamics and scoring systems may be different, which is part of the beauty of RSO being fully customizable, a one-size-fits-all approach to using the franchise tag would be a naive approach to this. So, along the way, I will try to provide some strategy and context to potential franchise tag decisions you face and what the likely ramifications would be if you let someone back into the free-agent pool.
Remember, for your leagues, the value of the franchise tag is the higher of the Top 5 Positional Average from your league or 120% of the 2014 contract and players on expiring deals can be franchise tagged twice at most. Now, let’s jump in.
Quarterbacks
| Player |
Average Salary |
2015 Franchise Tag Cost |
% Cap |
| Rodgers |
$22,620,135 |
$27,144,162 |
18.9% |
| Brees |
$19,939,216 |
$23,927,060 |
16.7% |
| P. Manning |
$19,249,096 |
$23,098,915 |
16.1% |
| Luck |
$15,773,949 |
$18,928,739 |
13.2% |
| Brady |
$12,930,500 |
$18,102,579 |
12.6% |
| Top 5 Average |
$18,102,579 |
|
|
I touched on this a few weeks ago, but with few exceptions, I really think using a franchise tag on a quarterback is foolish, with few exceptions. First off, to me it is essentially bidding against yourself. What I mean by that is that in a 10-12 team league, every team has a starting quarterback, but there is still significant value beyond the multi-year deals. While Aaron Rodgers and Andrew Luck are two guys you’d definitely pay the price listed above for, are the others really worth that much more than quarterbacks like Tony Romo, Philip Rivers, and Ben Roethlisberger at this point?
The answer is a definitive no and all these quarterbacks based on age scream one year guys. I’d much rather have Romo at his annual $5.5 million average and the extra cap space than have a quarterback that is better, but not enough to justify the franchise tag cost. Additionally, streaming quarterbacks has become en vogue for a lot of different league players, especially in redraft leagues. In a dynasty league, you may think differently than this, but there is a happy medium between rolling the dice on a starter like Matt Cassel and spending $23.1 million on Peyton Manning.
Second, you really want to game the free-agent market for quarterbacks. If you are in a league where the majority of the teams have a starter locked up, you should be able to get one of the remaining ones of value for cheap. Some owners don’t have the cap space to price enforce and the ones that do may have their limits. For instance, last season my team had a really nice core and the only real starter I needed was a quarterback and 10 of the 12 teams in my league had that need taken care of. I was able to get Russell Wilson on a nice 3 year deal for $26.0 million for someone who ended up being a Top 5 scoring quarterback in my league.
Additionally, some quarterbacks with serious upside potential in good offenses are practically free in some RSO leagues. Count Eli Manning ($2.4 million annual average) and Carson Palmer ($1.8 million annual average) among one year quarterbacks that fit this mold on the super cheap.
Please note that all league dynamics are different. I’m sure some of you have a stacked team that will likely finish top three in your league and are like “Well, Matt, I can franchise Peyton Manning at $23.1 million and wreck this league.” In that case, I would call it a coin flip whether you want to use a high franchise tag price. I still think you could probably do better to get that quarterback back on a one year deal on the open market, but if you are afraid of losing them and your competitive stronghold I’m good with you protecting your quarterback if he’s the missing piece to your championship.
Explicitly, the only quarterbacks who I think are worth the franchise money for 2015 based on the above are Rodgers and Luck. I could debate the Peyton Manning scenario if you are a top three team in your league. At this point, though, Drew Brees is overpriced.
Running Backs
| Player |
Average Salary |
2015 Franchise Tag Cost |
% Cap |
| McCoy |
$25,155,474 |
$30,186,569 |
21.1% |
| Peterson |
$22,951,390 |
$27,541,668 |
19.2% |
| Charles |
$21,930,732 |
$26,316,879 |
18.4% |
| Forte |
$18,268,179 |
$21,921,815 |
15.3% |
| Martin |
$17,707,444 |
$21,248,933 |
14.8% |
| Top 5 Average |
$21,202,644 |
|
|
The running back position while not valued as much in today’s NFL, is a very dynamic one for RSO owners. A running back that was highly valued just one or two years ago (think Doug Martin) may be in a committee or have lost their starting gig (Montee Ball anyone?) Others who you are potentially considering for your franchise tag may not have even been on your opening day roster last season (C.J. Anderson for one).
First off, the only two running backs from the table above of Top 5 Running Back salaries that are worth their franchise tag cost based on the averages set out above are Jamaal Charles and Matt Forte. I’d gladly pay for focal points on offense and even though Marc Trestman is gone in Chicago, Forte is in the last year of his real NFL deal, so a one year franchise tag feels like the right contract for him.
If you weathered last season of Adrian Peterson and his legal troubles and now he’s off contract for you, you take his $27.5 million of cap space and treat it as found money instead of doubling down on him again. Sure he may be productive, but let that be someone else’s risk. As for Lesean McCoy, I talked about him going to Buffalo extensively in Free Agent Frenzy. $30.2 million is definitely overpaying Shady based on the Buffalo quarterback situation and a less dynamic offense. I’ll chalk Rex Ryan’s goal to run 50 times a game as offseason coachspeak.
However, there are plenty of running backs that you’d have to think about at the $21.2 million average that aren’t on this list. Le’Veon Bell is someone that is currently averaging around $9.9 million and 2.4 years average contract length. Assuming the league discipline he faces results in a suspension of less than 4 games, I’d gladly pay $21.2 million to keep a dual catching and rushing threat like Bell. DeMarco Murray on the Eagles is another situation that I like. Surely his volume will come down from last year and the offensive line in Philly isn’t what he had in Dallas, but Murray certainly would be worth consideration for the franchise tag. I’d probably lean against the move because the team still brought in Ryan Mathews as well and $21.2 million is too high to pay for what may amount to a running back in some form of a rushing timeshare and a third-down back in Darren Sproles in place as well.
Eddie Lacy and Marshawn Lynch are the other two running backs who fit the bill as one year type guys who can produce heavily. Lacy is probably on rookie deals in most leagues, so I doubt he’d be available to use the franchise tag on. Lynch is the ideal franchise back- someone who gets good volume, is a go-to player in the red zone, and plays in pain. Plus, he’s on a one-year NFL deal for all intents and purposes and you wouldn’t want to risk additional RSO years on him. Simply put, pay the man the franchise tag!
I like Arian Foster’s productivity, but his injury history makes me skittish on using the franchise tag on him, especially at $21.2 million. I’d try to get him cheaper in free agency on a one-year deal. C.J. Anderson is probably someone else I’d roll the dice with in free agency just in case a coaching change leads to Anderson not being the man. All accounts are that he will be the lead back, but Denver has a stable of talented running backs and the ones who pass protect for Peyton Manning will get the most run.
Lastly, while Lamar Miller certainly figures to be a trendy pick this year to increase his production, based on his age and skill set, I like him more as a multi-year contract signing as opposed to using the franchise tag on him.
Again, your league dynamics matter. If 7 of the top 10 running back scorers from 2014 are free agents like in my league, I’d strategically use the franchise tag asset elsewhere. Remember, due to their short NFL shelf lives, the window to grab running backs and expect optimal production is from their rookie season through age 26 or 27, even though most experts cite age 30 as when running backs fall off the cliff. So using the franchise tag on a running back may be the perfect stopgap to committing to a potential decline.
Wide Receivers
| Player |
Average Salary |
2015 Franchise Tag Cost |
% Cap |
| Ca. Johnson |
$24,748,605 |
$29,698,326 |
20.7% |
| Green |
$22,938,371 |
$27,526,046 |
19.2% |
| D. Thomas |
$20,901,796 |
$25,082,155 |
17.5% |
| Ju. Jones |
$20,626,900 |
$24,752,280 |
17.3% |
| D. Bryant |
$20,606,394 |
$24,727,672 |
17.3% |
| Top 5 Average |
$21,964,413 |
|
|
To me, wide receiver is the position that a platform like Reality Sports Online is all about. You want these playmakers locked up as your premium assets, especially as the NFL is a passing league. The highest positional average of $22.0 million reflects that wide receivers are at a premium in RSO leagues. The names in the table above show exactly why as all five of these receivers are as relevant today as when they were originally signed to contracts. They are all worth the franchise tag designation if you have them.
The thing is- so are several wide receivers who aren’t on this list of Top 5 guys. I wouldn’t bat an eyelash franchising the ever consistent Antonio Brown or Jordy Nelson at $22.0 million if they were expiring from my team last season. However, that is probably where I’d draw the line on the franchise tag between those two receivers and the ones in the table.
You certainly could debate tagging receivers like Alshon Jeffery and Randall Cobb. Frankly, I like Jeffery more as a multi-year play and Cobb too for that matter. If you see value in both, you’ll want to ride out their expected production over multiple seasons and not just one. As I mentioned before, I don’t expect Cobb to score 12 touchdowns again as he’s due for some type of red zone regression. I know how valuable he is in creating mismatches and how Rodgers had the best passer rating of any QB-WR combo when he threw to Cobb. $22.0 million is just a lot to pay to a slot receiver and if I’m thinking about that, I might as well have him longer than a year.
As the wide receiver pool is fairly deep and the one that has the least risk in the rookie draft, several elite type wide receivers are locked up on contracts, so if you have any of the nine wide receivers I mentioned on expiring deals, you’d certainly have to think long and hard about what to do with them. At the same time, if you had the unique option of choosing to franchise tag an elite wide receiver or elite running back at similar cap hits, I think you’d have to go with the receiver nine times out of ten because of the scarcity of elite wide receivers not on contract in RSO leagues.
Tight Ends
| Player |
Average Salary |
2015 Franchise Tag Cost |
% Cap |
| J. Graham |
$21,297,379 |
$25,556,855 |
17.8% |
| J. Thomas |
$13,919,621 |
$16,703,545 |
11.7% |
| Gronkowski |
$13,115,578 |
$15,738,694 |
11.0% |
| Cameron |
$6,692,963 |
$12,342,597 |
8.6% |
| V. Davis |
$6,687,446 |
$12,342,597 |
8.6% |
| Top 5 Average |
$12,342,597 |
|
|
Tight end is a very interesting position for analyzing to use the franchise tag. Your league dynamics will dictate market prices and some leagues may see some seriously depressed prices for tight ends. This means that if you are in the right league, franchising a tight end could be a strategic move that really helps your team.
First, let’s get the easy and obvious out of the way. If you have Rob Gronkowski on a multi-year deal that is expiring (his system wide averages were 2.3 years and $13.1 million per year), spend the $15.8 million (likely the 120% raise category) and franchise tag him. I’m in this exact scenario and practically at the same money and unless Gronk tears his ACL walking down the red carpet at the Entourage movie premiere or breaks his wrist playing beer pong with sorority girls this summer, I’m going to wait out the summer and use the franchise tag on him in August before our league rookie draft.
The thought with Gronk is this- you took a risk on him two years ago when he was coming back from multiple surgeries, so you may have paid less for him than you otherwise would have. You weathered a few injuries and last year he dominated for you. There is no way you let that domination and point differential at the position go when you have a series of two one-year options on him at below market prices. Plus, with Gronk’s injury history, you probably don’t want to commit to him long term anyways.
With respect to the others in the table- Jimmy Graham is someone that has more NFL value in Seattle than fantasy value and at $25.6 million you throw him back into the pond. Julius Thomas’ RSO contract reflects Broncos tight end value and he’s no longer a Bronco. No way are you spending $16.7 million on him. I wouldn’t pay the $12.3 million tag prices for the oft-injured Jordan Cameron or unproductive and unmotivated Vernon Davis.
Further the only other tight end that I’d pay $12.3 million for that hasn’t been mentioned yet is Travis Kelce, who was quietly very good last season and was actually limited in use due to his coming back from microfracture knee surgery. Without the kid gloves on this season, I expect huge things from Kelce. Greg Olsen (1.4 years average, $3.9 million annual average) is coming off a huge season, but I can’t justify more than $8.0 million on him and even that makes me a little nervous.
If your league dynamics are good and franchising a tight end like Owen Daniels or Antonio Gates is an option at between $2.0-$4.0 million, go for it. Otherwise, look to pick up someone in free agency.
Defenses/Special Teams
| Player |
Average Salary |
2015 Franchise Tag Cost |
% Cap |
| Seahawks |
$4,458,064 |
$5,349,677 |
3.7% |
| 49ers |
$2,578,016 |
$3,093,619 |
2.2% |
| Panthers |
$2,347,314 |
$2,816,777 |
2.0% |
| Bengals |
$1,676,682 |
$2,524,468 |
1.8% |
| Cardinals |
$1,562,263 |
$2,524,468 |
1.8% |
| Top 5 Average |
$2,524,468 |
|
|
I’ll admit it: last year I franchised the Seahawks DST. I’d do it again if the market dynamics were right. However, if RSO league averages follow suit, I can’t justify spending $5.4 million on the Seahawks DST for 2015. They simply have too many injuries to start the season in the secondary and that cap figure is too high considering what defenses you can stream that would be effective. You also could probably get an expiring good defense in the free agency auction for less and only the Seahawks and 49ers had multi-year average contracts averaging 1.5 years. This means that almost every defense should be available in your auction unless your league behavior runs counter to the average RSO league.
In fact, the only team in this table I’d use the franchise tag on is potentially the Cardinals at $2.5 million as the 49ers had too many retirements, the Panthers price is based on 2013 success, and the Bengals flat out weren’t good last year. Once you get beyond $3.0 million for a defense you are overpaying for a commoditized position that fluctuates wildly from year to year. Free agency also has plenty of movement that impacts which defenses are good from one year to the next.
League dynamics could make the franchise tag on a defense very compelling, especially if you feel good about your starting lineup and defensive fantasy points are worth a lot in your league. When the only thing between you and league domination is using $1.0-$3.0 million to franchise tag a team like the Houston Texans, make it happen. If your league overprices the skill positions and the only positions you could fathom spending the money on the franchise tag on is a defense or a kicker, it may not be sexy, but you might as well use your franchise tag like an asset.
Kickers
I’m not going to throw in a table because some of the kickers on this list aren’t even NFL starters. However, if you can justify spending between $1.0 million and $1.2 million on a kicker at most and have someone you consider reliable with absolutely no other positions to use the franchise tag on, consider using it on your kicker, because why not? Now, I’m not advocating you bending the rules and trying to franchise tag a kicker you picked up for your playoff run for a pro-rated salary. Most leagues should have a minimum $500,000 contract value and no kicker should be allowed to be franchise tagged for less than the league minimum.
Hopefully this is helpful. My guess is your offseason is just underway, so no need to make any uninformed, rash decisions. You can find me on Twitter @mattgoody2.
The popular narrative surrounding DeMarco Murray’s dreadful 2015 was that he was misused by the Eagles coaching staff as he turned out to be a poor scheme fit for Chip Kelly’s offense. Utilized out of shotgun on nearly 85% of his runs, Murray stumbled in Philadelphia – averaging 3.6 yards per carry out of the shotgun, after averaging 5.3 yards per carry on just over 100 carries out of the shotgun in Dallas 
